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April 30, 2008

How to get the best results accepting cash top-up payments in a retail shop

Recommendations of the CyberPlat payment system.
The sales volume of a shop considerably depends on its availability, i.e. how many people come in a shop daily. The organization of acceptance of regular payments, at the cashier’s desk in a shop, makes a shop very attractive to potential buyers and increases their loyalty level in relation to this sales outlet. As a result, all these lead to increase of sale proceeds and profit of retail shop.

The customer, who has come in a shop to pay for a mobile phone, Internet service, commercial TV or any other services, also often, makes purchases. That increases sales turnover of the retail outlet. Long-term experience of payment acceptance by sales outlets via the CyberPlat payment system shows, that introduction of this service increases the shop sale proceeds by 10% – 40%, depending on its structure, quality of “payment acceptance” service advertising and qualification of service staff. Moreover, the CyberPlat payment system pays, for payment acceptance, to the shop commission which makes quite considerable amount when the process is correctly organized.

When organizing payment acceptance at the cashier’s desk in retail outlets, it is necessary to consider special features of this process. A payment is made at the cashier’s desk and takes working time of the cashier, though not so much. If the outlet is located in a haunted place, widely available for buyers, line can appear, in a rush hour, at the cashier’s desk. Therefore, during such period, CyberPlat recommends the cashier to accept payments for the sum starting from 500 rubles (except for the cases when payment is effected by the buyer, who pays for purchases made in the shop). It is recommended to accept, at this time, also the payments of the smaller amounts for the rendered security services or commercial TV: well-to-do buyers pay for it, so, the shop should attract them by providing additional services, raising their loyalty for the shop.

At other time, when cashiers are not work loaded, it is necessary to accept all payments without limitations, increasing efficiency of sales process. In large stores, with a lot of buyers, where cashiers are constantly work loaded, it is reasonable to assign one cashier’s desk especially for accepting payments.

For time-saving of payment effecting, convenience and decrease in working hours of the cashier, it is recommended to use a barcode technology. The phone number of the subscriber is transformed to a barcode and placed on a special plastic card, paper leaf, mobile phone display or any other carrier. Thus, for effecting the payment it is enough, for the cashier of the shop, to swipe, for example, a card or mobile phone display through the same scanner which reads out a barcodes of the goods. The corresponding software is available in the package which is delivered to sales outlets by the CyberPlat payment system.

CyberPlat recommends to issue such a card to a shop, within the program of increase of buyers’ loyalty, to use for its own advertising, bonus programs, etc. This effort will quickly pay back and increase attendance of the shops.

In order the profit from payment acceptance to be maximal, it is necessary to inform customers that it is available to pay for communication and other services, and also where and how to do it in the shop. Payment acceptance service should be well-advertised, and the wider this process is organized, the greater economic benefit it will give. On initial stage, the outdoor advertising is required to inform buyers about the fact that a new hi-tech service is available at the cashier’s desk, in a salesroom. Later, it does not make so much sense, when customers get used to the fact, that it is possible to make payments in the shop.

Allocation of stickers and posters depicting trade marks of the largest mobile and fixed-line communication operators, providers of other services, is recommended at the cashier’s desk of the shops. In supermarkets, it is expected to use radio advertising, periodically reproducing an audio promo with the welcome to make payment at the cashier’s desk, in a salesroom. All of these make customers to decide, at the moment or spontaneously in the future, to top up mobile phone account or, for example, to pay for commercial TV or access to the Internet service, apartment and, as a result, to drop in the shop even if they have been not going to do it.

If advertising is remarkable and effective, attendance of the shop, after it starts to accept payments, can be doubled.

In order to organize payment acceptance in a shop, it is necessary to conclude the contract with CyberPlat payment system ( This process is simple as much as possible and does not require great efforts from the owners of shops. It is possible to be connected in a remote mode, via the Internet. For this purpose, it is necessary to enter corresponding section on the CyberPlat payment system website ( and to be registered, then to send necessary documents by mail. After signing necessary documents, technical connection, which also is described in detail on the CyberPlat website, is carried out. Basically, at performance of the procedures, described on the website, the shop can start to accept payments this very day when registration is made.

The CyberPlat payment system offers, for sales outlets, wide range of the services including acceptance of the payments for mobile and fixed-line communication, for the services of the Internet providers, operators of IP-telephony and commercial TV, for housing-and-municipal services, payment and booking of air tickets, payment of security signal system services and many others. Currently, the most accepted payments are in favor of mobile communication operators. However, other kinds of payments are also of interest for customers of shop (and are profitable to its owner), so, they should be offered to the buyers, too.

The CyberPlat technology allows to accept payments, using a wide choice of the terminal equipment, according to the opportunities of the shop owner. A cashier can use, for effecting payment:

  • — customary personal computer connected to the Internet;
  • — widespread models of standard cash registers;
  • — the programmed POS-terminal which is located at the cashier’s desk for payment acceptance via bank cards;
  • — mobile phone or smart phone with of the support of Java-appendices.

Welcome to accept payments and to earn money together with the CyberPlat payment system!

CYBERPLAT OJSC is the leading Russian Internet company offering its services in the e-commerce segment, including payment processing and secure on-line document interchange. The company’s product CyberPlat®, the universal multibank integrated internet-payment system, is the absolute leader in the payment acceptance market. Currently, the CyberPlat® cash acceptance network consists of about 170 000 points of sale, accepting cash payments for the benefit of leading telecommunication service providers, commercial television and numerous other service providers nation-wide, including Beeline, MTS, Megafon, Tele2, NTV-Plus and many others. The total turnover of the system amounted to 120.7 billion rubles (or 4.74 billion US dollars) in 2007. The CyberPlat® electronic payment processing system is the member of GSM Association. BDO Unicom is the official auditor of CyberPlat®.

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