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October 12, 2005

Tele2 Russia and CyberPlat® .com launch a joint project

Tele2 Russia, the company representing the leading pan European holding Tele2, and the CyberPlat® payment collection network, the leader in the Russian market of electronic payment collection, have announced that Tele2 customers can now put money into their Tele2 accounts via CyberPlat® outlets. This will enable Tele2 Russia's customers to pay for their company's services with cash, rather than with pay cards only as was previously the case, which means that they will now be able to pay any amount that is most convenient for them instead of being limited by the fixed prices of pay cards.

Tele2 subscribers can now make cash payments at any retail outlet, telecom store or bank in their region that takes CyberPlat® payments. There are no limitations on the amount of money that can be paid in this way and it gets transferred into the customer's account online. This is made possible by a special protected communications gateway between the Tele2 Russia and the CyberPlat® billing systems.

CyberPlat® has already started collecting payments from Tele2 customers in Saint Petersburg as well as in the Leningrad, Rostov, Chelyabinsk, Belgorod, Smolensk, Kursk, Nizhniy Novgorod, Kemerovo and Voronezh oblasts. The new service is going to be available to Tele2 Russia's customers in other regions in the near future. Transactions are secured by electronic signatures.

"Our partnership with CyberPlat® makes Tele2 even more attractive as a mobile operator. Now, in addition to the lowest prices for telecom services, Tele2 Russia subscribers can also put money into their accounts not just with pay cards but by simply paying cash at any of the vast multitude of retail outlets that take CyberPlat® payments, including Tele2's own stores," commented Karl-Magnus Stenberg, president of Tele2 Russia.

"For us, partnership with Tele2 is a significant step in the development of our business. I'm also sure that the improved customer service stemming from the customers' ability to pay cash online through CyberPlat® , will give Tele2 an additional edge over their competition, " remarked Vladimir Kuznetsov, CuberPlat®'s Executive Director and first deputy chairman of the "Platina" Bank's Executive Board.

Tele2 is the leading alternative telecom operator in Europe. At the present Tele2 operates in 25 countries. The total number of the holding's subscribers is estimated at around 28.7 million. The cornerstone of the group's marketing strategy is offering the lowest prices in the market. Guided by outstanding corporate values, the company offers the most wanted telecom services to the mass market. The holding's representative offices provide fixed and mobile phone services, data transmission, internet access and cable TV.

The company was founded by Ian Steinbeck in 1993. Since 1996 Tele2 shares have been traded in the Stockholm stock exchange, Stockholmsborsen, (TEL2A and TEL2B). In 2004 the company's gross profit went up 73 % and reached 2.681 billion Swedish crowns (383 million USD), while revenues from core activities amounted to 43.33 billion Swedish crowns (6.146 billion USD).

In Russia Tele2 provides GSM mobile service in 12 regions: Saint Petersburg and the Leningrad oblast, Irkutsk, Kemerovo, Rostov, Omsk, Nizhniy Novgorod, Smolensk, Kursk, Belgorod, Chelyabinsk, and Voronezh oblasts as well as in the republic of Udmurtia.

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