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March 27, 2006

The Whole Network of "ALPI" Hypermarkets Joined CyberPlat® System

Nineteen hypermarkets of the "ALPI" trade network, largest in Siberian federal district, already accept payments on behalf of cellular operators via CyberPlat® system.

The "ALPI" hypermarket network is the largest one in the Siberian federal district and most dynamically developing trade network in Russia. Over 3 years (from April 2003) 19 hypermarkets have been built in 7 cities of Western and Eastern Siberia with the total area of over 400 000 sq.m.

CyberPlat® is the first Russian universal multi-bank payment system realizing payments to telecoms operators, providers of Internet, satellite and cable television, payment for communal services and energy supply. The company has been operating in the electronic payment market for 8 years. The CyberPlat® turnover amounted to 1 billion and 120 million dollars (over 32 billion rubles) in 2005.

The "ALPI" network joined the CyberPlat® system in April 2005. Over as much as one year daily payment volume made in hypermarkets via CyberPlat® reached 1500 transactions per day. Total turnover of "ALPI" as regards number of payments is now $100000 per month. "These figures show that shoppers appreciated convenience, speed and simplicity of CyberPlat® payments, - Vadim Loginov, IT Director of "ALPI" Association, comments. - After all it's possible to top up mobile phone account right in the cash desk of any our hypermarkets. In a few seconds the money is on the account".

According to Andrei Gribov, General Director of CyberPlat® system, "it's no surprise that the number of payments made in the "ALPI" hypermarket network should increase so fast. It is accounted for by exceptional popularity of the shops resulted from high standards of service quality, widest range of goods as well as flexible price policy of the "ALPI" hypermarkets attracting permanent high customer flow".

Information on "ALPI" hypermarket network
"ALPI" hypermarkets are trade centers with area of 400000 sq.m. attended by 35000 customers per day. The ALPI price policy provides up to 15% of saving per purchase. Regular seasonal specials "Price hit" and "Lucky thousand" bring additional benefits for customers. The ALPI range spreads to all commodity groups and exceeds 200000 items.

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